Proud-to-be-called tech geeks from Chow Now, EZ Dine, PDQ Signature Systems, ArrowPOS and Microworks showed up. They informed and persuaded restaurateurs—including some curious pizzeria operators attracted, no doubt, to their corner of the Cobb Center by PMQ’s 20-foot-high giant inflatable pizza—that implementing online ordering is a no-brainer. Oh, the brains who came up with the technology that is revolutionizing pizzeria marketing are as big as they come. The guys and gals I talked to representing PMQ’s wired-up partners in Hotlanta throw around terms like cross-platform, bandwidth and cybersecurity with the same confident precision that U.S. Pizza Team members spin dough behind their backs and between their legs.
But in my research for November’s PMQ Pizza Magazine cover story, I did come across independent, one-location pizzerias, like Slice of the 80s in Detroit, who are thriving with customized online ordering systems that target their market and business model sweet spots. And I found objective sources, like the Wall Street Journal, who say there’s no sugar-coating the truth. Independent pizzerias are being stomped in many markets by Domino’s, Papa John’s and Pizza Hut stores who benefit from the pizza giants’ online footprint. The big toe on that foot? Digital ordering.
So none of that may be very amusing, but I think it’s convincing. Might as well end this by beating a metaphor to death. Hope you find these photographs of the 30-foot (I know I said 20-foot before, but it was HUGE) gigantic, monster PMQ pizza amusing. No one was crushed but it took four of us to keep it from rolling away while we blew it up.