This is for all you would-be Scorseses out there. Or just the operators who want to sell more
pizza. PizzaTV has a great opportunity—and a $1,000 check with your name on it.
All you need to do is send us a video about your pizzeria (30 minutes or less,
and preferably, much shorter and sweeter) and your friends at PMQ will screen
it and conduct our own Pizza Academy Awards evaluation. The best entry, based
on the careful evaluation of our panel of experts, will earn one of you
aspiring movie auteurs the "dough" and a feature posting on PizzaTV.com. Relax,
Star Wars-level CGI isn’t required, just solid story-telling and watchable
images. Hint: At PMQ we find closeups of delicious pizza fresh out of the oven sexier
than the movie Nine and a Half Weeks. Now that’s hot!
Your next question: What’s PizzaTV.com? Powered by PMQ Pizza Magazine, the Wall Street Journal of the international pizza industry, PizzaTV
is an app, a website and the official online video home of the Pizza Universe.
Click on PizzaTV.com right now and you’ll find our developmental site
highlighting pizzeria profiles, news about the U.S. Pizza Team and pizza culture,
along with some of the most colorful characters in the restaurant world.
Ultimately, with your help, as you claim your own
PizzaTV.com channel, you’ll discover dynamic tools to reach a wider audience of
pizza consumers. That’s right, imagine an up-to-date nationwide coordinated
pizza marketing network where you can increase online orders, post social media
messages and offer loyalty rewards programs. Not to mention live-streamed
interviews with pizza chefs and marketing experts, and instructional videos on
industry must-knows like dough-mixing targeted to your mixers and flour
options.
The video you’re going to submit to PIZZATV for this $1,000
contest—whether you win or not—can be the pilot plug-in to an online connection
with PMQ. One that can boost your worldwide visibility with your favorite
videos, pizza specials and personal story. Once registered with PizzaTV.com,
you’ll be empowered to list your business hours, accepted credit cards, regular
and special diet menus and delivery options. Even participate in coordinated
regional and national pizza promotions. Claiming your channel is one click
away. Go to PizzaTV com and click on the top-left “Claim Your Channel” button.
You’ll be taken to our registry page for step-by-step instructions on how to
join the PizzaTV team. The first 1,000 participants receive a free premium listing.
I know signing up for stuff is a pain, but wrap your head
around these bottom-line numbers. A
picture may be worth a thousand words, but video scores 1.8 million of them,
according to Forrester Research. Get the
picture? OK, visualize the fact that 85% of companies say video has helped them
achieve their marketing goals. Can you look into the camera and say “Cheese.” Videobrewery.com
says 100 million internet users watch online video every day, and eMarketer.com
adds U.S. adults spend 1 hour, 16 minutes watching videos on their digital
devices.
So, we’re excited to see what you’ve got in your camera bag.
Send us your video by July 1 and we’ll announce the winner on Aug. 1. And even
if you’re not ready to send a video right now, visit PizzaTV.com, look around
and make yourself at home. Claim your channel and start your video journey
toward the pizza singularity. I made that part up about the Pizza Singularity. Just
sounds cool. But I’m serious as a Jedi light saber dissecting a loaded veggie pie
when I say, in the words of Rick (Bogie in Casablanca if you’re not really an
auteur), “I think this is the beginning of a beautiful friendship.”
