Wednesday, June 22, 2016
Make a Video, Earn $1000, Trigger the Pizza Singularity
This is for all you would-be Scorseses out there. Or just the operators who want to sell more pizza. PizzaTV has a great opportunity—and a $1,000 check with your name on it. All you need to do is send us a video about your pizzeria (30 minutes or less, and preferably, much shorter and sweeter) and your friends at PMQ will screen it and conduct our own Pizza Academy Awards evaluation. The best entry, based on the careful evaluation of our panel of experts, will earn one of you aspiring movie auteurs the "dough" and a feature posting on PizzaTV.com. Relax, Star Wars-level CGI isn’t required, just solid story-telling and watchable images. Hint: At PMQ we find closeups of delicious pizza fresh out of the oven sexier than the movie Nine and a Half Weeks. Now that’s hot!
Your next question: What’s PizzaTV.com? Powered by PMQ Pizza Magazine, the Wall Street Journal of the international pizza industry, PizzaTV is an app, a website and the official online video home of the Pizza Universe. Click on PizzaTV.com right now and you’ll find our developmental site highlighting pizzeria profiles, news about the U.S. Pizza Team and pizza culture, along with some of the most colorful characters in the restaurant world.
Ultimately, with your help, as you claim your own PizzaTV.com channel, you’ll discover dynamic tools to reach a wider audience of pizza consumers. That’s right, imagine an up-to-date nationwide coordinated pizza marketing network where you can increase online orders, post social media messages and offer loyalty rewards programs. Not to mention live-streamed interviews with pizza chefs and marketing experts, and instructional videos on industry must-knows like dough-mixing targeted to your mixers and flour options.
The video you’re going to submit to PIZZATV for this $1,000 contest—whether you win or not—can be the pilot plug-in to an online connection with PMQ. One that can boost your worldwide visibility with your favorite videos, pizza specials and personal story. Once registered with PizzaTV.com, you’ll be empowered to list your business hours, accepted credit cards, regular and special diet menus and delivery options. Even participate in coordinated regional and national pizza promotions. Claiming your channel is one click away. Go to PizzaTV com and click on the top-left “Claim Your Channel” button. You’ll be taken to our registry page for step-by-step instructions on how to join the PizzaTV team. The first 1,000 participants receive a free premium listing.
I know signing up for stuff is a pain, but wrap your head around these bottom-line numbers. A picture may be worth a thousand words, but video scores 1.8 million of them, according to Forrester Research. Get the picture? OK, visualize the fact that 85% of companies say video has helped them achieve their marketing goals. Can you look into the camera and say “Cheese.” Videobrewery.com says 100 million internet users watch online video every day, and eMarketer.com adds U.S. adults spend 1 hour, 16 minutes watching videos on their digital devices.
So, we’re excited to see what you’ve got in your camera bag. Send us your video by July 1 and we’ll announce the winner on Aug. 1. And even if you’re not ready to send a video right now, visit PizzaTV.com, look around and make yourself at home. Claim your channel and start your video journey toward the pizza singularity. I made that part up about the Pizza Singularity. Just sounds cool. But I’m serious as a Jedi light saber dissecting a loaded veggie pie when I say, in the words of Rick (Bogie in Casablanca if you’re not really an auteur), “I think this is the beginning of a beautiful friendship.”