Friday, March 10, 2017

Lights, Camera.....Wait, Let's Re-Cast The Lead!

"You were expecting someone else?" - James Bond
You may have found yourself here at Pizza Perspective by way of our editor-in-chief's column in the March issue of PMQ Pizza Magazine. Although he cited my colleague Andy Knef as the author of this blog, Mr. Knef informed us mere days after the issue went to print that he’d gotten a great offer in teaching that it would be almost criminal of him to pass up. And so Andy left in pursuit of new opportunities.

But have no fear, the Pizza Perspective blog will continue under the penmanship of Yours Truly.

"Allow me to re-introduce myself." - Jay Z

It's actually fortuitous timing that I take over this blog during the March issue. The cover story is “Lights! Camera! Pizza!” A feature on the importance of video content in marketing. For the past six years, I've served PMQ and the pizza world as the Senior Media Producer. That's a vague title, because I wear many hats here. But the heavy lifting in my responsibilities is video production.

If you've taken even a cursory look at the modern world, you've probably noticed how often people check their phones (I've even watched Cleveland Indians playoff games and pro-wrestling pay-per-views on mine.) There's a slew of social media apps, and every single one of them utilizes video (some more than others.) From subways in Shanghai 

that project ghostly, holographic video ads onto the tunnel walls, to the sensory overload of Times Square, to custom ad screens on gas pumps all across Middle America - there is nowhere you can turn to avoid seeing moving images. It's kind of the reason I have a job.

"Video killed the radio star." - The Buggles  

With video so prevalent, you can't afford to be left behind when it comes to promoting your products and brands with video. Fortunately, there are a LOT of different ways to use video and no single “right way.” Even if all you’ve got is an outdated iPhone, there's a marketing avenue for you. Our March 2017 issue will help you learn how to get in the game of video. 





But just because I've taken over Pizza Perspective in March doesn't mean it will become a blog about video. Pizza Perspective will continue to cover a wide variety of topics, subjects, ideas and cultural zeitgeists. 

In my experiences with PMQ and Pizza TV, I've trekked across this continent chasing the American Dream, delved into the cradle of pizza in Napoli, and explored the next frontier of pizza in Asia. If I've learned one thing in the process, it's what noted poet Maya Angelou wrote so eloquently: "We are more alike, my friends, than we are unalike."  I hope, with this blog, to share new perspectives with you, that you will in turn share your unique perspectives with me, and together we'll share our perspectives with the readers. That's a win-win-win.

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