Every entrepreneur has worked for bosses somewhere along the way that they didn't see eye-to-eye with. You may have had your own ideas about how things should be run. And one day you knew you'd eventually be the head honcho. This is a theme in an old Roy Oribson song, "Workin For The Man."
Councillor Harmann: Down here, sometimes I think about all those people still plugged into the Matrix and when I look at these machines I... I can't help thinking that in a way... we are plugged into them.
Neo: But we control these machines; they don't control us.
Councillor Harmann: Of course not. How could they? The idea is pure nonsense. But... it does make one wonder... just... what is control?
Neo: If we wanted, we could shut these machines down.
Councillor Harmann: That's it. You hit it. That's control, isn't it? If we wanted we could smash them to bits. Although, if we did, we'd have to consider what would happen to our lights, our heat, our air...
Sure, you might have developed five of the most perfect pizza recipes of all time....but what if the general public won't buy them at a price that generates a profit point? Can you afford to keep them on the menu? Do you call the shots, or does the consumer? The answer lies somewhere in the middle.
Just as the machines in the Matrix can't survive without humans who also can't survive without machines, a boss is in a symbiotic relationship with her/his customers.
Consumers respond to a number of factors. Taste, perceived quality, price point, service, atmosphere and experience, and sometimes even human relationships. These factors also exist in a symbiotic balance.
Finding the sweet spot requires tweaking and fine-tuning. It also requires information from your customers.
Now that I've got you thinking about symbiotic relationships and communication, maybe it's time to take stock of yours. You may be doing enough communicating on your end, but how do you improve your listening skills when it comes to the consumer?
Fortunately, in the information age, it's never been easier. Your consumers live on their smartphones and in their social media spheres. Go where they live! I'm going to leave you with this tip today: Twitter polls. If you're not on Twitter - get on it. But if you are, and have a lot of followers, you can take advantage of surveying specific questions with a twitter poll.
You can make a poll about anything you want. Whether people like a particular dish, how they feel about items you're thinking about adding to a menu, what to name a new product, what area you should expand to, even who they think is going to win the big game if you just want to have fun creating interaction with a poll.
To learn how to set up a Twitter poll, here's Twitter's article explaining it: https://support.twitter.com/articles/20174524
Hope I've given you some food for thought. Until next time, take the red pill.