Control. To call one's own shots. To be the master of your own destiny. That's part of the American Dream; part of the entrepreneurial dream.
Every entrepreneur has worked for bosses somewhere along the way that they didn't see eye-to-eye with. You may have had your own ideas about how things should be run. And one day you knew you'd eventually be the head honcho. This is a theme in an old Roy Oribson song, "Workin For The Man."
Oh Well I'm pickin em up, and I'm layin em down
I believe he's gonna work me right into the ground
I pull to the left, heave to the right. I wanna kill the man but it wouldn't be right
Cause I'm working for the man, working for the man
So I slave all day without much pay, cause I'm just bidin' my time
Cause the company and the daughter, you see, they're both gonna be all mine
Yeah, I'm gonna be the man, gonna be the man.
Councillor Harmann: Down here, sometimes I think about all those people still plugged into the Matrix and when I look at these machines I... I can't help thinking that in a way... we are plugged into them.
Neo: But we control these machines; they don't control us.
Councillor Harmann: Of course not. How could they? The idea is pure nonsense. But... it does make one wonder... just... what is control?
Neo: If we wanted, we could shut these machines down.
Councillor Harmann: That's it. You hit it. That's control, isn't it? If we wanted we could smash them to bits. Although, if we did, we'd have to consider what would happen to our lights, our heat, our air...
Sure, you might have developed five of the most perfect pizza recipes of all time....but what if the general public won't buy them at a price that generates a profit point? Can you afford to keep them on the menu? Do you call the shots, or does the consumer? The answer lies somewhere in the middle.
Just as the machines in the Matrix can't survive without humans who also can't survive without machines, a boss is in a symbiotic relationship with her/his customers.
Consumers respond to a number of factors. Taste, perceived quality, price point, service, atmosphere and experience, and sometimes even human relationships. These factors also exist in a symbiotic balance.
Finding the sweet spot requires tweaking and fine-tuning. It also requires information from your customers.
Now that I've got you thinking about symbiotic relationships and communication, maybe it's time to take stock of yours. You may be doing enough communicating on your end, but how do you improve your listening skills when it comes to the consumer?

You can make a poll about anything you want. Whether people like a particular dish, how they feel about items you're thinking about adding to a menu, what to name a new product, what area you should expand to, even who they think is going to win the big game if you just want to have fun creating interaction with a poll.
To learn how to set up a Twitter poll, here's Twitter's article explaining it: https://support.twitter.com/articles/20174524
Hope I've given you some food for thought. Until next time, take the red pill.
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