Monday, March 19, 2018

Why Should I Market?



Time and again, when I question successful pizza operators in the pursuit of sage marketing advice, I'm confronted with the answer, "I don't do any marketing. It's all word of mouth."

I hate that answer. Not because I disagree with it... the truth is, good pizza really does sell itself. I hate the answer because it makes it is detrimental to my long-term job security. (Why have a magazine about marketing pizza if nobody needs to market pizza?) It also gives me nothing to work with.

Okay, fine. So you're selling enough pizza, and don't want to bother with any marketing. Fair enough. But let me give you an argument as to why you SHOULD put more effort into marketing. Everybody loves a story. And everybody IS a story. Without marketing, you let everyone else tell your story. Marketing gives you an opportunity to control your own narrative.  Marketing gives you the chance to reach new customers.

So some of you may be saying "I'm selling all the pizza I can handle. I got enough customers already." Sure... but through marketing you could turn those same  consumers on to higher profit margin menu items and steer them away from high-cost, low-profit pies. That way you could be slinging the same amount of pies, but have an increased profit margin. There's ways to engineer your menu to do that for you. Check out this article for some ideas on how to do that.


Marketing also gives you a chance to cement yourself from one generation to the next. Maybe you're doing fine now, but if you ran brand campaigns in your region, that could help indoctrinate the next generation of consumers into loving the brand and product they grew up with. Once Mom and Dad retire and move to Florida, you need someone to replace them with. Through marketing, you can help ensure the next generation can be buying pizza from the family you leave your pizzeria to when you're ready to retire and hit the bocce courts.

My final point is this: People love to be sold to. The musical Chicago probably puts it best:





Razzle dazzle 'em, and they'll beg you for more!
Give em the old double whammy
Daze and dizzy 'em
Back since the days of old Methuselah, everyone loves the big bambooz-a-la!

Everybody wants the ole ballyhoo. But don't take my word for it. I bet you can think of someone who watches the Superbowl just for the ads. 

So now, if I've convinced you to give marketing a try, can I interest you in a subscription to PMQ Pizza Magazine? Tips and tricks delivered monthly to your door, absolutely free! Now even the late, great Billy Mays couldn't beat that offer. (OxyClean not included.)



19 comments:

  1. Wowwww. What a post! It made me feel the craving for pizza after reading your blog. the marketing steps discussed in the blog I just love to read our blogs as these are wonderful. all just love the pizza and mostly the pizzas from pizza hut.

    ReplyDelete
  2. Wooowwww! What a thinly disguised link post for the big chain! Boo! Hiss! Big Chains aren't welcome here!

    ReplyDelete
  3. I love pizza very much. i always order from zomato i use zomato coupons to get discount on pizza.

    ReplyDelete
  4. I am very happy to see this post because it is very useful for me because there is so much information in it. I always like to read quality and I'm happy that I got this thing in your post. Thanks for sharing the best article post. Visit Oneplus Mobile Phones Offers

    ReplyDelete
  5. Thank for share this lovely post. pizza lovers will happy to read your content. To get extra cashback on online food order visit https://www.percentageformula.com/

    ReplyDelete
  6. Thank for share this lovely post. pizza lovers will happy to read your content. To get extra cashback on online food order visit https://www.percentageformula.com/

    ReplyDelete
  7. I really thank you for the valuable info on this great subject and look forward to more great posts separation system

    ReplyDelete
  8. An incredible substance material just as extraordinary format. Your site ShopCelebsWear merits the entirety of the positive criticism it's been getting. I will be back soon for additional quality contents.

    ReplyDelete
  9. This comment has been removed by the author.

    ReplyDelete
  10. This comment has been removed by the author.

    ReplyDelete
  11. Connect with Musicians | Band Looking for Singer, Vocalist | Guitarist for Hire near Me : SoulShare:SoulShare is where musicians connect, inspire and thrive by sharing what they love to do. Whether you want to connect with musicians or find a band to join, we are here to help. Hiring or collaborating with a singer or guitarist has never been this easy.

    Source: Connect with other musicians

    ReplyDelete
  12. This was a very informative blog but it also made me crave pizza which now I want. I agree with the fact that marketing is for everything and anything. I wrote a dissertation on it when I got help from free market dissertation topics on the exact same idea. I would want other students to avail this opportunity as well, as it helped me out a lot. Now let me get myself a slice of pizza.

    ReplyDelete
  13. Thanks for sharing this amazing post. I am a writer at Assignments Planet that offers cheap essay writing service UK and all writing services for students in UK. It is chosen by many students because of cheap assignment help and professional work.

    ReplyDelete
  14. Amazing post, Thanks for sharing this wonderful information!
    help with dissertation UK

    ReplyDelete
  15. This is where a well-made pizza advertising plan is important for each American restaurant or pizza shop online essay writing 24. The plan should comprise both proven conservative eatery promotion concepts and newer advanced ways to market your commercial. An effective plan can growth pizza sales and income growth for the pizzeria in immediate and reliable achieve long-term growth.

    ReplyDelete
  16. .. фотографиями и даже звонить Электронная. И всё это в одном окне. Ваша почта всегда с вами – на компьютере и мобильных устройствах Android и iOS

    ReplyDelete
  17. Do the dissertation articles bother you all the time in your educational life? Don’t stress over it! Let’s hire our Dissertation Help and live stress-free life. We will compose and send you before your specific deadline. The dissertation is a real formal written essay that is primarily related to a specific subject, educators expect that aspirants must fulfil all dissertation writing needs.

    ReplyDelete